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First,this logo might not make much sense.but if you look closely,you'll see the numbet 1 in the negative space between the F and the red stripes.I also love how this logo communicates a feeling of speed.
This logo doesn't seem to hide much at first sight,but it gives you a little insght in the philosophy behind the brand.First of all,the yellow swoosh looks like a smile:Amazon wants to have the best customer satisfaction.the swoosh also connects the letters a and z,meaning that this store has everthing from a to z.
The sun logo is one of the most famous ambigrams in the world.You can read the brand name is every direction;both horizontally and vertically.This logo was designed by professor Vaughan Pratt of the Stanford University.
This simple looking logo actually carries a lot of information. First of all you can see the letters N and W,the first two letters of the brand name.but what most people don't see is the compass that points to the Northwest,another reference to the brand name.
SonyVaio is a well know brand of laptops.But did you know that the name Vaio logo also had hidden meaning? Well,the first two letters represent the basic analogue signal(sin wave).the last two letters look like a 1 and 0,representing the digital signal.
In this logo every lettter is made of the number 8.
This logo also uses a negative space to create the letter H.You can see three different parts:the letter Hand W and a whale's tail in blue.
